silver pickle

Is a farm to trailer concept founded by two chefs that work with local farms to provide scratch-made food to the people of central Illinois. My role was to help develop a logo, branding and Kickstarter video to help raise funds and awareness to launch the business.


Silver Pickle Logo

The Silver Pickle name was derived from the shape of their vintage 30-foot 1975 Silver Streak trailer. The trailer became a icon for the business which inspired the logo creation.

kickstarter campaign

branding & icons

Silver Pickle branding - spring
Silver Pickle branding - fall
Silver Pickle branding - summer

I wanted the Silver Pickle branding to be elegant and approachable so I created custom icons that spoke to the food and environmental setting.
These icons appeared on all of their promotional material. From fliers to menus to their business Facebook page.

social media

Silver Pickle Logo