Is a farm to trailer concept founded by two chefs that work with local farms to provide scratch-made food to the people of central Illinois. My role was to help develop a logo, branding and Kickstarter video to help raise funds and awareness to launch the business.
The Silver Pickle name was derived from the shape of their vintage 30-foot 1975 Silver Streak trailer. The trailer became a icon for the business which inspired the logo creation.
I wanted the Silver Pickle branding to be elegant and approachable so I created custom icons that spoke to the food and environmental setting.
These icons appeared on all of their promotional material. From fliers to menus to their business Facebook page.
